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Your Partner in Media Excellence
With years of experience and dozens of successes in the broadcast industry, I specialize in helping media brands thrive. Together, we’ll navigate the complexities of your individual market and brands, enhance your strategy, boost audience engagement and increase revenue. My approach is tailored to your unique needs, ensuring you stand out and win in a competitive market.
Parker Brand Strategies provides strategic consultation to enhance programming, optimize operations, and align your brand with consumer expectations for superior results.
Parker Brand Strategies brings decades of new start-ups and successful turn-around situations. We’ll thoroughly examine your market landscape and turn struggling brands into winners!
Parker Brand Strategies works closely with Program Directors, Market Managers, and on-air talent to maximize their knowledge and execution.
Put decades of major, medium, and small market experience to work for you. Whatever your challenge, we’ll find solutions together.
Trusted insights from industry leaders and partners.
“It’s way better working at a cluster with ratings than without. Don came to San Francisco and, station by station, fixed our ratings. He’s a programming engineer!”
David Williams
20-year Regional Vice President of Engineering in San Francisco for iHeartMedia and Clear Channnel Radio
“I wholeheartedly recommend Don Parker for consulting opportunities in the media business. As a former colleague, I’ve had the pleasure of working with Don and can confidently attest to his exceptional strategic skills. He possesses a unique ability to distill complex ideas into clear concise branding that resonates with diverse audiences. Don is proactive, solutions-oriented and a joy to work with-always willing to take responsibility and offer innovative ideas. You won’t find a better partner to have a significant impact on your business.”
J.D. Freeman
Former President, iHeartMedia San Francisco & Dallas. Clear Channel Senior Vice President, Southwest Region, President of Phoenix, and California Regional Vice President.
“During my years working alongside Don Parker at NextMedia Group, where he served as EVP/Programming for our national group of 65 radio stations across 15 markets, I witnessed firsthand his extraordinary leadership and vision.
Don led all programming initiatives with unmatched expertise, recruited and mentored top-tier Program Directors, and consistently executed station turnarounds and successful format launches. His ability to coach on-air talent and drive ratings and revenue growth year after year set a new standard for excellence in our industry. Don is truly one of the brightest minds in media, and his impact on our organization was profound. I cannot recommend him highly enough.”
Skip Weller
CEO of Weller Media Services Former Co-President of NextMedia Group
Don Parker is an expert in media consulting, with over 30 years of programming expertise. He specializes in helping brands build their presence and engage with audiences effectively. His approach merges strategy with creativity, ensuring clients achieve their goals in a competitive market.